Dude Perfect transformed casual backyard trick shots into a multimillion-dollar entertainment empire. With over 60 million YouTube subscribers and countless brand partnerships, these five former college roommates have become some of the wealthiest content creators on the platform.
But what is Dude Perfect’s net worth in 2025, and how much does each member actually make? Let’s break down the Dude Perfect wealth, revenue streams, business ventures, and individual earnings of Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones.
What Is Dude Perfect Net Worth in 2025?
Dude Perfect net worth is estimated between $50 million and $100 million as of 2025, according to industry analysts and revenue tracking platforms. This valuation includes their YouTube earnings, merchandise sales, live tours, television deals, mobile apps, and the company’s overall business value.
The wide range exists because Dude Perfect operates as a private company, meaning exact financial figures aren’t publicly disclosed. However, their 2020 funding round brought significant investment that valued the brand substantially higher than earlier estimates.
Dude Perfect Valuation and Private Equity Investment
In 2020, Dude Perfect received a $100 million investment from Highmount Capital, a private equity firm. This deal didn’t just provide capital, it confirmed Dude Perfect’s business valuation was in the hundreds of millions when considering growth potential, intellectual property, and revenue streams.
The investment aimed to expand Dude Perfect beyond YouTube into television, streaming platforms, live entertainment, and consumer products. This strategic move positioned the group as a legitimate media company rather than just YouTube creators.
Who Are the Dude Perfect Guys? Meet the Members
Dude Perfect members consist of five friends who met at Texas A&M University:
| Member | Full Name | Role | Birth Year |
|---|---|---|---|
| Tyler Toney | Tyler Nathan Toney | “The Bearded Guy” | 1989 |
| Cory Cotton | Cory Cotton | “The Tall Guy” | 1987 |
| Coby Cotton | Coby Cotton | “The Twin” | 1987 |
| Garrett Hilbert | Garrett Hilbert | “The Purple Hoser” | 1987 |
| Cody Jones | Cody Jones | “The Tall Guy” | 1987 |
How Old Are the Dude Perfect Guys?
As of 2025, the Dude Perfect guys ages range from 36 to 38 years old. Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones were all born in 1987, making them 37-38 years old. Tyler Toney, born in 1989, is the youngest at 36.
The group started Dude Perfect in 2009 while still in college, meaning they’ve been creating content together for over 15 years.
How Much Money Does Dude Perfect Make? Breaking Down Revenue
How much does Dude Perfect earn annually? Conservative estimates place their yearly revenue between $20 million and $40 million from multiple income sources.
Primary Revenue Streams
1. YouTube Ad Revenue
With over 60 million subscribers and billions of views, YouTube remains a massive income source. Based on typical CPM (cost per thousand views) rates for family-friendly content, Dude Perfect likely earns $15-25 million annually from YouTube ads alone.
Dude Perfect subscriber count has remained consistently high, with their videos regularly pulling 10-30 million views each.
2. Brand Partnerships and Sponsorships
Dude Perfect has partnered with major brands including:
- Nerf (exclusive toy lines)
- Bass Pro Shops
- Pringles
- Oreo
- Top Golf
- Academy Sports + Outdoors
These deals can range from six figures to several million dollars per campaign, contributing an estimated $5-10 million annually.
3. Merchandise Sales
The Dude Perfect merchandise line includes apparel, accessories, and sports equipment sold through their online store. Annual merchandise revenue is estimated at $3-5 million.
4. Live Tours
Pre-pandemic, Dude Perfect toured stadiums worldwide, selling out venues with thousands of attendees. Ticket sales, VIP experiences, and tour merchandise likely generated $2-4 million per tour.
5. Television and Streaming Deals
The Dude Perfect Show aired on CMT and later Nickelodeon. Their streaming deal for exclusive content on platforms like YouTube Premium also contributed significant revenue.
6. Mobile Apps and Games
Dude Perfect released multiple mobile games that generated millions in downloads and in-app purchases during their peak popularity.
| Revenue Source | Estimated Annual Earnings |
|---|---|
| YouTube Ad Revenue | $15-25 million |
| Brand Sponsorships | $5-10 million |
| Merchandise | $3-5 million |
| Live Tours | $2-4 million |
| TV/Streaming Deals | $2-3 million |
| Mobile Apps | $1-2 million |
| Total | $28-49 million |
Dude Perfect Net Worth Each Member: Individual Wealth Breakdown
While the group shares revenue relatively equally, individual net worth varies based on personal investments and side projects.
Tyler Toney Net Worth
Tyler Toney net worth is estimated at $10-15 million. As the unofficial face of Dude Perfect and frequent video host, Tyler has become the most recognizable member. How much is Tyler from Dude Perfect worth? His earnings come from his share of Dude Perfect revenue plus personal endorsements.
Tyler Toney, often called “Ty” by fans, handles much of the group’s creative direction and on-camera presence.
Cory Cotton Net Worth
Cory Cotton net worth is approximately $10-12 million. Cory co-founded Dude Perfect with his twin brother Coby and remains actively involved in content creation and business strategy.
Coby Cotton Net Worth
Coby Cotton net worth sits around $10-12 million, similar to his twin brother Cory. The Cotton twins are both integral to Dude Perfect’s operations and appear frequently in videos.
Garrett Hilbert Net Worth
Garrett Hilbert net worth is estimated at $9-11 million. Known for his comedic timing and the “Purple Hoser” persona, Garrett brings entertainment value beyond just trick shots.
How old is Garrett Hilbert? Born in 1987, Garrett is currently 37-38 years old.
Cody Jones Net Worth
Cody Jones net worth is approximately $9-11 million. Cody is known for his athletic ability and frequent participation in challenge videos and sports-related content.
Who Is the Richest Dude Perfect Member?
Tyler Toney is likely the richest Dude Perfect member due to his prominent role, individual brand deals, and leadership position within the company. However, the wealth distribution among members remains relatively equal given their partnership structure.
How Did Dude Perfect Start? The Origin Story
Who started Dude Perfect? The five friends, Tyler Toney, Cory and Coby Cotton, Garrett Hilbert, and Cody Jones—were college roommates at Texas A&M University when they filmed their first trick shot video in 2009.
The original video featured basketball trick shots filmed in Tyler’s backyard. They uploaded it to YouTube, and it quickly went viral, accumulating millions of views. Recognizing the potential, they continued creating content while balancing college coursework.
From College Hobby to Full-Time Business
After graduation, the group faced a critical decision: pursue traditional careers or bet on YouTube. They chose the latter, and within a few years, Dude Perfect became their full-time profession.
Their consistent upload schedule, creative challenges, and family-friendly content attracted a massive global audience. By 2015, they had reached 10 million subscribers. By 2020, they crossed 50 million.
Who Owns Dude Perfect? Business Structure and Ownership
Who owns Dude Perfect? The five founding members, Tyler, Cory, Coby, Garrett, and Cody, collectively own Dude Perfect as co-founders and equal partners. While they received outside investment from Highmount Capital in 2020, the founders retained majority ownership and creative control.
The group operates as Dude Perfect Inc., with business operations managed by a professional team including CEO and former Disney executive Andrew Yaffe, who joined in 2021 to scale the brand beyond digital content.
Did Dude Perfect Sell Their Company?
No, Dude Perfect did not sell their company. The 2020 investment deal was a partnership for growth capital, not a full acquisition. The founding members maintain ownership and decision-making authority over content and brand direction.
Where Does Dude Perfect Live? Location and Headquarters
Where do Dude Perfect live? The members reside in Frisco, Texas, a suburb north of Dallas. Their headquarters and production facility, complete with custom-built sets, basketball courts, and filming equipment, are also located in the Dallas-Fort Worth area.
The group chose Texas for its business-friendly environment, central location, and proximity to their alma mater, Texas A&M. Several members have purchased luxury homes in the Frisco area worth millions.
Is Dude Perfect Christian? Faith and Values
Yes, Dude Perfect is Christian. All five members openly identify as Christians and have spoken about their faith in interviews and public appearances. While their content isn’t explicitly religious, their values influence their commitment to family-friendly entertainment.
Are Dude Perfect Christian in their content approach? Absolutely. They maintain clean humor, avoid profanity, and create videos suitable for all ages, a deliberate choice reflecting their beliefs.
The Dude Perfect Christian values also extend to their charitable work, including partnerships with organizations like Compassion International and hosting benefit events.
Dude Perfect Subscribers and YouTube Stats
How many subscribers does Dude Perfect have? As of 2025, Dude Perfect has over 60 million subscribers, making them one of the top 20 most-subscribed YouTube channels globally.
Subscriber Milestones
- 2010: 100,000 subscribers
- 2013: 1 million subscribers
- 2015: 10 million subscribers
- 2018: 30 million subscribers
- 2020: 50 million subscribers
- 2023: 60 million subscribers
Their subscriber count growth has slowed compared to earlier years, which is common for mature channels, but they maintain strong viewership with each upload.
Dude Perfect World Records and Achievements
How many world records does Dude Perfect have? The group holds multiple Guinness World Records for various trick shots and stunts, including:
- Longest basketball shot made (later broken)
- Highest basketball shot made
- Multiple archery and sports-related records
Their world record attempts often become some of their most viewed videos, generating tens of millions of views and media coverage.
Dude Perfect Salary: How Much Do Individual Members Make?
How much do the Dude Perfect guys make individually? Based on estimated annual revenue of $30-40 million and equal profit sharing among five members, each likely earns $6-8 million per year before taxes and business expenses.
This figure represents their salary from Dude Perfect operations, though actual take-home pay depends on:
- Business reinvestment
- Production costs
- Staff salaries
- Tax obligations
- Individual side projects
The salary of Dude Perfect members places them among the highest-earning YouTubers globally.
Dude Perfect Show: TV and Streaming Success
The Dude Perfect Show premiered on CMT in 2016 and later moved to Nickelodeon, bringing their YouTube content to traditional television audiences. The show featured challenges, trick shots, celebrity guests, and behind-the-scenes content.
While viewership data isn’t publicly available, the show expanded their reach beyond digital platforms and introduced Dude Perfect to demographics who don’t regularly watch YouTube.
Dude Perfect Stuff: Merchandise and Product Lines
Dude Perfect stuff includes an extensive merchandise collection:
- Apparel (t-shirts, hoodies, hats)
- Sports equipment (basketballs, foam blasters)
- Accessories (water bottles, phone cases)
- Nerf collaboration products (exclusive Dude Perfect Nerf sets)
Their Nerf partnership has been particularly successful, with branded blasters selling millions of units in retail stores like Target and Walmart.
Related Business Ventures: Dude Wipes
Dude Wipes net worth is often confused with Dude Perfect, but they’re separate companies. Dude Wipes is a personal care brand that appeared on Shark Tank in 2015 and has since grown to be valued at over $100 million.
There’s no official connection between Dude Perfect and Dude Wipes, the similar naming is purely coincidental.
Dude Perfect Revenue Compared to Other YouTube Channels
How does Dude Perfect wealth compare to other top creators?
| Channel | Estimated Net Worth | Subscribers |
|---|---|---|
| MrBeast | $500 million+ | 350 million+ |
| Dude Perfect | $50-100 million | 60 million |
| Markiplier | $45 million | 37 million |
| PewDiePie | $40 million | 111 million |
While Dude Perfect’s wealth is substantial, creators like MrBeast have surpassed them through aggressive reinvestment strategies and diversified business models.
FAQs About Dude Perfect Net Worth
Tyler Toney is likely the richest Dude Perfect member, with an estimated net worth of $10-15 million. His prominent role as the face of the brand and individual endorsements contribute to slightly higher earnings compared to other members.
Andrew Yaffe serves as the CEO of Dude Perfect. He joined the company in 2021 after working as a senior executive at Disney. The five founding members remain owners and creative directors while Yaffe handles business operations and growth strategy.
The Dude Perfect guys collectively make an estimated $30-40 million annually from YouTube revenue, sponsorships, merchandise, tours, and other ventures. Individually, each member likely earns $6-8 million per year before taxes and expenses.
The Dude Perfect brand is worth an estimated $300-500 million when considering their company valuation, intellectual property, audience reach, and future earning potential. The 2020 private equity investment valued the company significantly, though exact figures weren’t disclosed.
Tyler Toney’s net worth is estimated at $10-15 million as of 2025. His earnings come from his ownership stake in Dude Perfect, YouTube revenue share, and personal brand partnerships.
Dude Perfect makes approximately $30-40 million per year from all revenue sources combined, including YouTube ads, sponsorships, merchandise, live tours, television deals, and licensing agreements.
Final Thoughts: The Business Behind the Trick Shots
Dude Perfect net worth of $50-100 million proves that authentic friendship, consistent content, and family-friendly entertainment can build a lasting media empire. What started as college friends filming basketball tricks has evolved into a diversified entertainment company with global reach.
The Dude Perfect wealth isn’t just about YouTube ad revenue, it’s about smart business decisions, strategic partnerships, and maintaining creative control while scaling operations. Their $100 million private equity investment positioned them for continued growth in streaming, live entertainment, and consumer products.
As digital entertainment continues to evolve, Dude Perfect’s combination of athletic skill, comedy, and wholesome content keeps them relevant to both longtime fans and new audiences. Whether they’re breaking world records or launching product lines, the five friends from Texas have proven that turning passion into profit is possible with the right team and strategy.
